Tech companies spend a lot of time focusing on products. But how do we brand those products? This episode explores a few branding basics. There are really two things that you need to pay attention to when picking a name:
1. Pick a name that is protectable.
2. Pick a name that is not already being used by someone else in a way likely to be confused with your use, or in some instances, already subject to a pending trademark application.
This episode elaborates on both.