
In this episode, I’m joined by Sarah and Samantha co-founders of Wishing Well — a non-toxic laundry detergent brand created with health, sustainability, and effectiveness in mind. We talk about what goes into clean product formulation, the difference between “natural” and “non-toxic,” how to navigate misleading labels, and why intentional product development matters. Whether you’re just starting to make home swaps or already deep into clean living, this episode will get you thinking differently about what’s in your laundry routine.
Sarah Pellicci Salveson and Samantha Freres are the co-founders of Wishing Well, a new line of non-toxic laundry detergent that achieves the perfect balance of “good for you” and “good at what it does”, formulated with the belief that you should never have to choose between what’s best for your clothes, what's best for the earth, and what’s best for your health. Wishing Well is made without SLS/SLES, ethoxylated ingredients, 1,4 Dioxane, dyes, formaldehyde, parabens, phthalates, phosphates, optical brighteners, and chlorine bleach but packed with safe cleaning power and anti-odor technology to remove even the most stubborn stains and odors like magic.
Connect with Wishing Well
Find the Wishing Well Instagram here:
https://www.instagram.com/wishingwellwashing/?hl=en
Find Wishing Well’s website here:
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