🎙️ #InsurTechTalk, Episode 130 (episode)Benefit Bay empowers the brokers to differentiate or die.Brandy Burch, the CEO of Benefit Bay, discusses how Benefit Bay empowers benefit brokers to differentiate themselves from the competition.https://www.linkedin.com/in/brandy-burch-24389536/http://www.benefitbay.comChapters:0:05 Introduction and background2:10 The Benefits of the ecosystem5:15 Empowering Choice8:06 Building trust: The role of brokers and employers10:17 Benefit Bay: from concept to reality12:43: Brandy: The journey to benefits and FinTech15:55 The Future of Benefit Bay23:00 Navigating the complex benefits landscape26:27 Benefits as a player in the talent acquisition race28:00 The challenges faced by the brokers37:17 The heart of Benefit Bay: A passion for solutions 42:00 Learning from early mistakes50:00 Defining success beyond signups