Healthcare in the United States is facing a crisis of affordability, with costs rising faster than inflation and placing increasing financial strain on individuals and employers. High-deductible health plans, designed to control premiums, often leave employees vulnerable to unmanageable out-of-pocket expenses. This structure has created a significant gap, as many Americans lack the savings needed to cover medical emergencies, leading to debt, early withdrawals from retirement accounts, or delayed care—decisions that carry severe personal and economic consequences.

Veer Gidwaney, Founder and CEO of Ansel Health, is on a mission to fix it. Unlike traditional insurance, Ansel’s innovative supplemental coverage addresses the rising out-of-pocket expenses caused by high-deductible health plans.

Innovative solutions like these are emerging to address these challenges, focusing on bridging the gap between rising healthcare costs and the financial resilience of individuals. Supplemental insurance products, designed to complement traditional health coverage, are redefining what insurance can do. These solutions simplify claims, proactively pay benefits, and cover a broad range of conditions, offering financial relief when it’s needed most.

By leveraging thoughtful product design and streamlining processes, these innovations aim to make healthcare more accessible, reduce financial stress, and deliver real value to both employers and employees in an increasingly strained system.