The insurance industry is going through a transformation. Unlike banking, where money moves instantly between institutions, insurance remains fragmented and difficult to transfer. Consumers who want to switch providers must start from scratch, navigating multiple processes that create unnecessary friction. This lack of interconnectivity makes insurance feel cumbersome compared to other, modern financial services.
To close this gap, insurers are embracing embedded insurance—seamlessly integrating coverage into everyday transactions. With better digital infrastructure, insurance can become as intuitive as purchasing a product or making a payment.
In this episode, we spoke to Wayne Slavin, the CEO of Sure, Inc. who is on a mission to change how consumers and brands experience insurance. For insurers, the challenge is adapting to changing consumer expectations and finding new distribution models. Traditional channels are no longer enough; people want to buy insurance from the brands they already trust and companies like Amazon, Apple, and Toyota are best positioned to deliver it. Just as airlines and retailers have transformed financial services with co-branded credit cards, the next frontier is embedded insurance.
The industry must embrace digital infrastructure that allows real-time data, seamless portability, and improved customer experiences. The future of insurance is not just about policies—it’s about creating an ecosystem where protection is intuitive, efficient, and embedded into everyday life.