In this conversation, Ema Roloff shares her unique journey into the insurance industry, highlighting her transition from teaching to technology and sales. She discusses the impact of social media, particularly TikTok, on her professional development and audience engagement. Ema emphasizes the importance of focusing on problem-solving in technology implementation, especially in the fast-paced insurance sector, and reflects on the challenges of transitioning from core selling to consulting. The discussion also touches on the broader implications of AI in the industry and the need for a strategic approach to technology adoption. In this conversation, Ema Roloff and Michael Lebor discuss the challenges faced by insurance agencies, including the impact of technology, the aging workforce, and the importance of uniquely human skills in the age of AI. They emphasize the need for agencies to focus on solving core problems rather than just adopting the latest tools, and the significance of knowledge transfer within organizations. The discussion also highlights the role of AI in enhancing agency operations and the necessity for employees to develop digital literacy to adapt to changing job landscapes.