Get Your Insurance Fix on “The Insurance Couch” Podcast! Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler KASKO as they bring you unique insights from their experiences in the insurance world.
This episode they talk about Aggregators:
- Price Comparison Websites (PCW) are an important distribution channel in many countries and for several lines of business (especially motor).
- Their business model is to connect price sensitive customers with insurers that need to shop topline growth.
- The combination of low premiums, high commissions, and short customer lifetime makes it very difficult for insurers to make a profit with business from PCWs.
- HUK24 is an example of how to successfully position an insurer as price leader without using PCWs – but it’s hard to replicate.
- If PCWs are an important distribution channel for you, you better set-up specific products, processes, and potentially a separate brand for it.
- Your best friend when working with PCWs is the spillover-effect: customers that compare prices on a PCW and then come to your website for free in order to buy directly from you.
Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!
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