Get Your Insurance Fix on “The Insurance Couch” Podcast!
Join Oliver Lang, former CEO of InsurTech Unicorn Wefox/One Insurance, supervisory board member and advisor and Nikolaus Sühr, Co-Founder and CEO of InsurTech enabler KASKO as they bring you unique insights from their experiences in the insurance world.
This episode they finalise their discussion about Aggregators (3/3):
- You can (further) increase profitability of the PCW channel by increasing prices (relative to other tariffs) over time and by incentivizing PCW customers to refer you to their friends.
- A convincing communication and discount strategy for your agents and brokers is essential as some customers go to PCW and then to agent/broker.
- You must generate data from PCWs and use it for product design and dynamic pricing.
- Avoid building a separate IT & operating infrastructure just for the PCW channel.
- Build a strategy around the (unprofitable) core product including capturing spillover, cross- and upselling and profitability increase over time.
Listen to “The Insurance Couch” to stay tuned for the newest chatter about the industry!
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