Hosted by Eddie Price, founder of Jenesis Software and agency owner with over 30 years of experience, this podcast is packed with proven strategies, success stories, and real-world insights to help you build a high-performing agency that doesn’t burn you out.
Eddie got his start in insurance back in 1989. Since then, he’s started, bought, sold, and scaled multiple agencies—and helped hundreds of other owners do the same. In 1999, he founded Jenesis Software, an agency management system designed specifically for independent insurance agents. Built by an agent, for agents, Jenesis helps you save time, simplify your workflows, and scale your business without sacrificing client service or quality of life.
Each week on the podcast, you’ll hear from real agency owners and industry experts who are successfully navigating the same challenges you face: staffing, marketing, retention, automation, technology, profitability, and more. Whether you’re a solo agent or leading a growing team, this show is here to equip you with the tools and mindset you need to thrive.
If you’ve ever asked yourself…
How can I grow my agency without working longer hours?
What systems do successful agency owners use to stay organized?
How do I get my team to perform consistently?
What should I automate vs. outsource?
Which agency management system will truly support my goals?
...then you’re in the right place.
Eddie’s approach is practical, no-fluff, and focused on helping you make smart, sustainable moves in your agency. His passion is helping agents succeed not just financially, but personally—because you deserve to enjoy the business you’ve built.
Want to simplify your operations and scale with confidence?
👉 Visit jenesissoftware.com and click the orange button to book your free demo. See how Jenesis can help you work smarter, serve better, and finally feel in control of your business.
Follow the Insurance Agency Success Podcast and get ready to grow your agency, increase your freedom, and build something you’re proud of.
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Hosted by Eddie Price, founder of Jenesis Software and agency owner with over 30 years of experience, this podcast is packed with proven strategies, success stories, and real-world insights to help you build a high-performing agency that doesn’t burn you out.
Eddie got his start in insurance back in 1989. Since then, he’s started, bought, sold, and scaled multiple agencies—and helped hundreds of other owners do the same. In 1999, he founded Jenesis Software, an agency management system designed specifically for independent insurance agents. Built by an agent, for agents, Jenesis helps you save time, simplify your workflows, and scale your business without sacrificing client service or quality of life.
Each week on the podcast, you’ll hear from real agency owners and industry experts who are successfully navigating the same challenges you face: staffing, marketing, retention, automation, technology, profitability, and more. Whether you’re a solo agent or leading a growing team, this show is here to equip you with the tools and mindset you need to thrive.
If you’ve ever asked yourself…
How can I grow my agency without working longer hours?
What systems do successful agency owners use to stay organized?
How do I get my team to perform consistently?
What should I automate vs. outsource?
Which agency management system will truly support my goals?
...then you’re in the right place.
Eddie’s approach is practical, no-fluff, and focused on helping you make smart, sustainable moves in your agency. His passion is helping agents succeed not just financially, but personally—because you deserve to enjoy the business you’ve built.
Want to simplify your operations and scale with confidence?
👉 Visit jenesissoftware.com and click the orange button to book your free demo. See how Jenesis can help you work smarter, serve better, and finally feel in control of your business.
Follow the Insurance Agency Success Podcast and get ready to grow your agency, increase your freedom, and build something you’re proud of.
Growing Your Insurance Agency Organically (Without Advertising) | Deirdre Rushin | Ep 1
Insurance Agency Success
40 minutes 49 seconds
5 months ago
Growing Your Insurance Agency Organically (Without Advertising) | Deirdre Rushin | Ep 1
While rapid growth may seem appealing, slow and steady business growth often leads to long-term success. By focusing on sustainable growth strategies, businesses can build a strong foundation, establish a loyal customer base, and weather economic downturns more effectively. That’s exactly how Deirdre Rushin has methodically grown Imperial Insurance and Financial Solutions of Durham, NC.
Imperial Insurance’s Evolution & Growth Blueprint:
(00:02:48) Remote-Driven Evolution in Insurance Business
(00:08:06) Relationship-Based Expansion Marketing Approach
(00:12:29) Team Alignment in Business Scaling Challenges
(00:16:28) Sustainable Growth Through Methodical Progress
(00:24:03) Referral-Based Business Growth through Strategic Partnerships
(00:33:14) Narrowing Business Focus for Strategic Growth
From Monoline to Multifaceted: The Path to Sustainable Insurance Agency Expansion
Deirdre Rushin founded the company in 2018 with a focus on monoline home and auto insurance. From buying a book of business (life insurance) and working to serve those clients in other areas, she successfully expanded into the commercial insurance sector, offering Workers’ Comp., Group Health, General Liability, Commercial Auto, and International Business Insurance.
She’s used Jenesis Software as her agency management system from the start. Having implemented it back in 2016 at her then day-job, she knew it was the perfect fit for her own agency. Book your Demo of Jenesis Software today.
In 2022, Deirdre transitioned her agency to a fully remote operation, adapting to the post-Covid way of doing business. This allowed for reduced overhead costs and increased flexibility in servicing her clients. With a firm belief in the importance of a strong support system and a methodical approach to growth, she continues to leverage her prior experience and digital platforms to maintain client relationships and drive success in the ever-evolving insurance industry.
"If I had to give advice, I would start by saying that it's so important to have a support system, first of all, because it's rough starting any business from scratch, be it insurance or grocery store or a hair salon." - Deirdre Rushin
Business Strategy & Takeaways for Insurance Agency Owners:
Transitioning to a 100% remote work model saved on overhead costs and increased flexibility
Focus on leveraging existing relationships, referrals, and partnerships to generate clients without traditional marketing campaigns
Ensure team members align with the agency's goals to scale the business effectively
Prioritize slow and steady growth at a rate of 10-15% annually for long-term success
She’s primarily relied on referrals and building relationships to acquire clients instead of traditional marketing methods
Maximize time and profits by focusing on a specific area of business
Connect with Eddie Price and Jenesis Software:
LinkedIn: https://www.linkedin.com/in/eddierprice/
The Perfect Insurance Agency Book: https://www.amazon.com/Perfect-Insurance-Agency-Changes-Success/dp/0578485753
Agency Management Software: https://www.jenesissoftware.com/
Book Your Demo of Jenesis Software today: https://www.jenesissoftware.com/request-demo-2/
YouTube: https://www.youtube.com/@JenesisSoftware
Connect with Deirdre Rushin and Imperial Insurance and Financial Solutions:
LinkedIn: https://www.linkedin.com/in/deirdre-rushin-9b2a1325/
Imperial Insurance: https://imperial-ins.com/
Video editing & podcast management by www.podcastabundance.com
Insurance Agency Success
Hosted by Eddie Price, founder of Jenesis Software and agency owner with over 30 years of experience, this podcast is packed with proven strategies, success stories, and real-world insights to help you build a high-performing agency that doesn’t burn you out.
Eddie got his start in insurance back in 1989. Since then, he’s started, bought, sold, and scaled multiple agencies—and helped hundreds of other owners do the same. In 1999, he founded Jenesis Software, an agency management system designed specifically for independent insurance agents. Built by an agent, for agents, Jenesis helps you save time, simplify your workflows, and scale your business without sacrificing client service or quality of life.
Each week on the podcast, you’ll hear from real agency owners and industry experts who are successfully navigating the same challenges you face: staffing, marketing, retention, automation, technology, profitability, and more. Whether you’re a solo agent or leading a growing team, this show is here to equip you with the tools and mindset you need to thrive.
If you’ve ever asked yourself…
How can I grow my agency without working longer hours?
What systems do successful agency owners use to stay organized?
How do I get my team to perform consistently?
What should I automate vs. outsource?
Which agency management system will truly support my goals?
...then you’re in the right place.
Eddie’s approach is practical, no-fluff, and focused on helping you make smart, sustainable moves in your agency. His passion is helping agents succeed not just financially, but personally—because you deserve to enjoy the business you’ve built.
Want to simplify your operations and scale with confidence?
👉 Visit jenesissoftware.com and click the orange button to book your free demo. See how Jenesis can help you work smarter, serve better, and finally feel in control of your business.
Follow the Insurance Agency Success Podcast and get ready to grow your agency, increase your freedom, and build something you’re proud of.
