This episode discovers the famous cloud kitchen brand Faaso's inspiring story in India; it was started in 2003 by two friends, Kallol Banerjee and Jaydeep Burden. They began with the humble start of selling the famous Katti Roll and named it "The Roll Store", which later became Faasos. After some years, Jaydeep went to France to complete his MBA and started a job at MACKENZIE COMPANY. Faasos tried to understand consumer behaviour carefully and saw that only 30% of people visited the store while 70% ordered online from Faasos. Jaydeep then opened one of his central cloud kitchens named Rebel Inside, which many brands used to come together. After Jaydeep's departure to France, who handled Faasos? And how did Faasos face the ups and downs of making it a successful brand? To learn more about Faasos' incredible journey, tune into Audio Pitara and listen to our new free Hindi podcast of successful stories of brands written by Samardeep Sood and narrated by Karan Trivedi. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices