Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Ed Cotton
153 episodes
5 days ago
Send us a text A few months ago, in the middle of summer, I got a chance to sit down with Nick Thompson, CEO of The Atlantic, to talk about his brand new book, "The Running Ground." We got to talk about the book—what inspired it, how he approached it, and how he managed to create a compelling narrative. So this is a podcast episode about running, but it's also about writing and about the challenges of telling a good story. Nick's journalism career started at the Washington Monthly when he was...
All content for Inspiring Futures - Lessons from the Worlds of Marketing and Advertising is the property of Ed Cotton and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text A few months ago, in the middle of summer, I got a chance to sit down with Nick Thompson, CEO of The Atlantic, to talk about his brand new book, "The Running Ground." We got to talk about the book—what inspired it, how he approached it, and how he managed to create a compelling narrative. So this is a podcast episode about running, but it's also about writing and about the challenges of telling a good story. Nick's journalism career started at the Washington Monthly when he was...
What's to Be Done About Misaligned Briefs And a Broken Creative Process?
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
57 minutes
2 months ago
What's to Be Done About Misaligned Briefs And a Broken Creative Process?
The latest Inspiring Futures podcast on better briefs and creative development featured a different format - instead of a typical one-on-one conversation, I gathered together an expert panel to examine and explore the issue. Matt Davies and Pieter-Paul von Weiler - From Better Briefs. Former creative agency strategists with two decades of experience working on thousands of briefs. They've published studies on brief writing and idea assessment, and now work with BetterBriefs, helping major bra...
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Send us a text A few months ago, in the middle of summer, I got a chance to sit down with Nick Thompson, CEO of The Atlantic, to talk about his brand new book, "The Running Ground." We got to talk about the book—what inspired it, how he approached it, and how he managed to create a compelling narrative. So this is a podcast episode about running, but it's also about writing and about the challenges of telling a good story. Nick's journalism career started at the Washington Monthly when he was...
