Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Ed Cotton
153 episodes
1 week ago
Send us a text A few months ago, in the middle of summer, I got a chance to sit down with Nick Thompson, CEO of The Atlantic, to talk about his brand new book, "The Running Ground." We got to talk about the book—what inspired it, how he approached it, and how he managed to create a compelling narrative. So this is a podcast episode about running, but it's also about writing and about the challenges of telling a good story. Nick's journalism career started at the Washington Monthly when he was...
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Send us a text A few months ago, in the middle of summer, I got a chance to sit down with Nick Thompson, CEO of The Atlantic, to talk about his brand new book, "The Running Ground." We got to talk about the book—what inspired it, how he approached it, and how he managed to create a compelling narrative. So this is a podcast episode about running, but it's also about writing and about the challenges of telling a good story. Nick's journalism career started at the Washington Monthly when he was...
The World of Pharma Marketing- Martin Stapff- Co-Founder, Chief Creative Officer, Michelle Rigot- Executive Creative Director/Strategy- Yama Group
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
57 minutes
11 months ago
The World of Pharma Marketing- Martin Stapff- Co-Founder, Chief Creative Officer, Michelle Rigot- Executive Creative Director/Strategy- Yama Group
YAMA Group was founded in 2009 and has steadily built a reputation as one of the leading small, independent pharma shops in the world. It has worked on brands including Botox, Humira, and Keytruda and works with Takeda, AbbVie, and Pfizer. It's a highly creative agency that works across all aspects of pharma marketing including efforts to reach specialists and has developed its unique products for these interactions involving the creation of "digital patients.In my conversation with...
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Send us a text A few months ago, in the middle of summer, I got a chance to sit down with Nick Thompson, CEO of The Atlantic, to talk about his brand new book, "The Running Ground." We got to talk about the book—what inspired it, how he approached it, and how he managed to create a compelling narrative. So this is a podcast episode about running, but it's also about writing and about the challenges of telling a good story. Nick's journalism career started at the Washington Monthly when he was...