Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Ed Cotton
153 episodes
6 days ago
Send us a text A few months ago, in the middle of summer, I got a chance to sit down with Nick Thompson, CEO of The Atlantic, to talk about his brand new book, "The Running Ground." We got to talk about the book—what inspired it, how he approached it, and how he managed to create a compelling narrative. So this is a podcast episode about running, but it's also about writing and about the challenges of telling a good story. Nick's journalism career started at the Washington Monthly when he was...
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Send us a text A few months ago, in the middle of summer, I got a chance to sit down with Nick Thompson, CEO of The Atlantic, to talk about his brand new book, "The Running Ground." We got to talk about the book—what inspired it, how he approached it, and how he managed to create a compelling narrative. So this is a podcast episode about running, but it's also about writing and about the challenges of telling a good story. Nick's journalism career started at the Washington Monthly when he was...
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
48 minutes
3 months ago
David Aaker- The OG of Brand
David Aaker is widely regarded as the father of modern branding. Over a five-decade career, he transformed brand from a communications tool into a strategic asset. His groundbreaking concept of brand equity, introduced in Managing Brand Equity (1991), reframed how businesses understand value — not just through products, but through perception, loyalty, and meaning. He followed with Building Strong Brands (1996), which introduced the Brand Identity System, and later with Brand Leadership (2000...
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Send us a text A few months ago, in the middle of summer, I got a chance to sit down with Nick Thompson, CEO of The Atlantic, to talk about his brand new book, "The Running Ground." We got to talk about the book—what inspired it, how he approached it, and how he managed to create a compelling narrative. So this is a podcast episode about running, but it's also about writing and about the challenges of telling a good story. Nick's journalism career started at the Washington Monthly when he was...
