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Our guest today is the co-founder of one of the leading wellbeing brands in the UK and beyond, NEOM organics.
Having worked 60-hour weeks in her career as a journalist, Nicola Elliott came to a point where she realised the lifestyle she was living was impacting her sleep, energy and mood.
Recognising that something needed to change, she decided to take control of her wellbeing.
So how did this lead to the birth of NEOM? What were the lightbulb moments which led her to huge success in the wellbeing industry and where she is today?
From growing up as a ‘naughty’ child, pushing the boundaries and questioning everything, Nicola recognises how these traits can be used for good and believes in going for the things you are good at rather than working double as hard on things you aren’t good at.
From suffering anxiety at age 35 and going to therapy, Nicola realised that when it came to wellbeing, lots of people didn’t know where to start, which led to her wanting to create a brand which focused on the 4 pillars of health that she noticed many of her peers suffering with.
From a realisation that both herself and those around her were suffering from some kind of stress, lack of sleep, poor energy or mood imbalance, Nicola teamed up with friend Oliver Mennell to launch NEOM in 2005.
Nicola’s story and advice is subtle yet powerful, and believes that confidence isn’t about not questioning yourself, getting things wrong or not seeing your flaws, and believes “it would be crazy to think you would be perfect at anything” so knowing that you don’t have to be perfect gives you the confidence to take action.
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