What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
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What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
Unleashing the Power of Discovery in Leadership and Organizational Change
Insights@Questrom Podcast
39 minutes
1 year ago
Unleashing the Power of Discovery in Leadership and Organizational Change
Discover innovation in leadership and organizational change with Professor Emerita Karen Golden-Biddle as we explore her upcoming book, “The Untapped Power of Discovery”. This episode promises to challenge your perceptions, revealing that discovery isn't just for the chosen few—it's a creative endeavor we can all partake in. Karen shares astonishing real-world examples, like Intuit’s revelations from Quicken usage, to illustrate how discovery is not merely an outcome but a journey that can le...
Insights@Questrom Podcast
What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
