What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
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What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
Transforming Employee Development with Generative AI
Insights@Questrom Podcast
32 minutes
1 year ago
Transforming Employee Development with Generative AI
Unlock the secrets to revolutionizing workplace learning with insights from Chris Dellarocas and DK Lee. In an era where AI's capabilities are soaring, they illuminate how generative AI is not just enhancing but personalizing the learning and development experience for employees. Imagine a world where your training is tailored in real-time, adapting to your needs, and offering immersive coaching that's just a cut above. Our conversation delves into AI's role in evolving training scenarios acr...
Insights@Questrom Podcast
What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
