What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
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What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies
Insights@Questrom Podcast
51 minutes
9 months ago
Redefining Retirement: Navigating Emotional and Social Transitions with Insightful Strategies
On this episode of Insights@Questrom, contributor Shannon Light chats with Kathy Kram, Professor of Management & Organizations, emerita, and Tim Hall, Professor of Management & Organizations, emeritus, about their co-authored book, Retiring: Creating a Life That Works for You. The discussion dives into retirement as a major life transition—one that goes beyond financial and health concerns to address deeper psychological, social, and structural challenges. Professors Kram and Hall sha...
Insights@Questrom Podcast
What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
