What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
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What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
Questrom and BU Means Innovation and Entreprenuership
Insights@Questrom Podcast
43 minutes
2 years ago
Questrom and BU Means Innovation and Entreprenuership
In this episode of the Insights@Questrom Podcast, we talk to Ian Mashiter, Curriculum Director of Innovate@BU and Master Lecturer in Strategy & Innovation, Maria Gorskikh, co-founder and president of DreamVenture Labs and recent graduate of Questrom School of Business Class of '23, and Johar Singh, a rising senior at Questrom School of Business and co-founder and CEO of Astra Wellbeing. Ian, Maria, and Johar discuss Innovate@BU and the BUild Lab, a program that offers students the opportu...
Insights@Questrom Podcast
What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
