What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
All content for Insights@Questrom Podcast is the property of Boston University Questrom School of Business and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
Questrom $50K Case Competition: In the Trenches of Sustainability with Casella
Insights@Questrom Podcast
43 minutes
2 years ago
Questrom $50K Case Competition: In the Trenches of Sustainability with Casella
In this episode of the Insights@Questrom Podcast, we talk to Greg Stoller, Senior Lecturer of Strategy and Innovation at Questrom School of Business, Paul Ligon, Senior Vice President of Sustainable Growth at Casella Waste Systems, and Thomas Segear, Resource Manager at Casella Waste Systems. Greg, Paul, and Thomas discuss the recent Questrom $50K Sustainability Case Competition, in which teams of students tackle real-world problems related to sustainability, and how the students'...
Insights@Questrom Podcast
What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
