What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
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What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges
Insights@Questrom Podcast
32 minutes
8 months ago
Navigating Internet Privacy: Unpacking Cookies, Dark Patterns, and Future Data Protection Challenges
Unlock the secrets of internet privacy as we journey through the intricate world of digital cookies and their profound impact on our online lives. Featuring insights from Garrett Johnson and Tesary Lin of Boston UniversityQuestrom School of Business, we explore the evolution of privacy regulations and their influence on major browsers like Chrome. Discover how first-party and third-party cookies have transformed digital marketing, and learn about Google's innovative Privacy Sandbox initiative...
Insights@Questrom Podcast
What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
