What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
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What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
Fusion Strategy: Navigating the Industrial Evolution
Insights@Questrom Podcast
38 minutes
1 year ago
Fusion Strategy: Navigating the Industrial Evolution
Unlock the secrets of "Fusion Strategy," the groundbreaking approach that's rewriting the playbook for industrial giants. On our latest episode, we sit down with Venkat Venkatraman, author of the upcoming book "Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future" who, along with co-author Vijay Govindarajan, is steering companies through a landscape where AI and real-time data are as critical as nuts and bolts. Venkat maps out for our listeners the fascinating terrain ...
Insights@Questrom Podcast
What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
