What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
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What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
CVS Paying the "Pink Tax" on Certain Products and the Evolution of the Electric Vehicle Industry
Insights@Questrom Podcast
36 minutes
2 years ago
CVS Paying the "Pink Tax" on Certain Products and the Evolution of the Electric Vehicle Industry
In this episode of the Insights@Questrom Podcast, we talk to Associate Professor of Markets, Public Policy, & Law, Tal Gross, to discuss the recent announcement from CVS that they would be lowering the prices of their branded menstrual products. To do this they will eliminate what is commonly referred to as the "Pink Tax" and pay sales tax for such products in states that allow third parties to pay sales tax. Tal offers insights into the "Pink Tax", price discrimination, and the concept o...
Insights@Questrom Podcast
What happens when Wall Street meets Madison Avenue? Despite billions spent annually on advertising, surprisingly little research has explored how these investments impact a company's stock price—until now. Shubha Srinivasan, the Adele and Norman Barron Professor of Management and Professor of Marketing, pulls back the curtain on this critical relationship in our fascinating conversation about her groundbreaking research synthesizing findings from over 250 studies. She reveals three distinct ...
