IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.

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Insights, Marketing & Data: Secrets of Success from Industry Leaders

Henry Piney

61 episodes

2 weeks ago

Send us a text In a world like sports - where a clean number can seal a deal, but a fuzzy story can sink it - how do you ensure data fidelity and really robust conclusions? And what's the data behind the scenes that moves investment? Well, I can't think of anyone better to explain that balance than the fantastic Nicole Pike, Global Head of Sport for YouGov (and formerly head of video games and E-sports at Nielsen.) We dig into: - Nicole's journey from pet food re...

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IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics.

Insights, Marketing & Data: Secrets of Success from Industry Leaders

46 minutes

8 months ago

Send us a text What a pleasure to welcome on Catherine Willis of IHG Hotels and Resorts onto the podcast. Catherine is a font of knowledge and brings to bear amazing perspective. In addition to our chat about the importance of beige food and darkened rooms (qual researchers, you’ll understand), some highlights from our conversation: How to uncover true consumer motivations Identifying and addressing anxiety pointsLearning from police interrogation techniquesThe importance of the ‘love ...