Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
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Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
Lessons Learned: A Life in Insights with Stan Sthanunathan
Insights & Innovators Podcast from MRII
29 minutes
2 weeks ago
Lessons Learned: A Life in Insights with Stan Sthanunathan
Navigating nothing to lose moments and beyond. Join us in this episode of Tori's Insights and Innovators podcast as Stan Sthanunathan, CEO of i-Genie.AI and former insights leader at Unilever and Coca-Cola, shares his invaluable experiences and lessons from his 40-year career in consumer insights. Hosted by Zontziry “Z” Johnson, Founder of MRXplorer, this episode delves into Stan's unique approaches to leveraging 'nothing to lose' moments, the importance of connecting the dots, and how storytelling can transform data into impactful business decisions. Stan also touches upon essential timeless skills and the role of passion in thriving within the insights function.
00:00 Introduction to Fact-Based Presentations
00:27 Welcome to Tori's Insights and Innovators Podcast
00:48 Introducing Stan Natan: A Storied Career
01:39 Capitalizing on 'Nothing to Lose' Moments
03:55 Mentorship and Impactful Guidance
05:26 Taking Pride in the Insights Function
07:11 Learning the Hard Way: Developing a Backbone
10:52 Defining Great Insights Work
12:15 The Power of Storytelling in Insights
15:31 Creating Impactful Insights Leaders
17:16 Timeless Skills for Insights Practitioners
19:21 Staying Relevant in a Fast-Paced Industry
22:55 Writing a Letter to the Next Generation
27:29 Guiding Principles: Passion and Bravery
28:49 Conclusion and Final Thoughts
Insights & Innovators Podcast from MRII
Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.
