The mindset around analytics transformation has evolved over the last few years, with businesses of every size and shape grappling with whether to move from legacy investments to a modern data architecture — along with the benefits and how best to do it. Chris speaks with Snowflake's Peter MacDonald about the importance of predictive capabilities, industries that would most benefit from analytics and machine learning right now, Snowflake’s partnerships with companies such as Salesforce and AWS, and next steps for companies wanting to become more data-driven.