How can news publishers design better stories, faster — without being held back by rigid CMS systems?
In this episode, we talk with Tine Karlsen, CEO and co-founder of Vev, about how storytelling, design, and creative freedom are being reshaped in the digital newsroom. From breaking out of static templates to embracing new formats like scrollytelling, Tine shares how publishers can rethink workflows and build for a mobile-first, attention-scarce world.
Whether it’s investigative journalism or branded content, design isn’t just about how things look — it’s about how stories connect, build trust, and perform.
In this conversation, we explore:
Why traditional CMS systems are limiting creative storytelling
The power of design in building trust and engagement
What publishers can learn from print — and apply to digital
How modern teams are blending speed with storytelling quality
The rise of scrollytelling and interactive news formats
Hosted by Nils Ove Håland Riise, this episode dives into the intersection of content, technology, and storytelling — and how publishers can equip their teams to do more with less, without compromising on quality or creativity.
Key Takeaways:
Rigid CMS templates limit innovation and storytelling formats
No-code tools empower faster experimentation and better design
Great storytelling happens when tech, design, and editorial collaborate
Publishers must adapt stories to the platform — not one-size-fits-all
Check out Vev at:
Website: https://www.vev.design/
How to connect with Tine:
Linkedin: https://www.linkedin.com/in/tine-karlsen-a33a8765/
Chapters:
00:00 The Importance of Design in Storytelling
03:05 The Role of AI in Content Creation
06:01 Understanding VEV and Its Impact on Media
09:01 Balancing Speed and Quality in Publishing
12:04 Adapting to Changing Reading Habits
15:08 Innovative Storytelling Techniques: Scrollytelling
17:55 The Intersection of Design and Social Media
21:59 Multimedia Approaches in Journalism
24:36 Challenges with Content Management Systems
27:36 The Role of No-Code Platforms in Publishing
32:09 The Evolution of Advertising and Content Marketing
36:45 AI's Impact on Design and Content Creation
38:28 The Role of Human Creativity in AI-Driven Projects
39:22 AI as a Productivity Tool in Content Creation
41:14 AI Features and Their Impact on Web Development
43:08 The Importance of Human Touch in Design
46:03 Future of Storytelling in News Publishing
48:27 Best Practices for Publishers Using No-Code Solutions
51:39 Collaborative Workflows in Content Creation
52:15 Vision for the Future of Web Creation
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🔍 Keywords:
storytelling in journalism, CMS limitations, digital publishing, no-code design, visual storytelling, Vev, scrollytelling, newsroom innovation, branded content, AI in publishing, user experience, mobile-first storytelling, design and engagement, content strategy, modern publishing workflows, future of news, Tine Karlsen, media design, content creation tools