In this episode of Insight Ripple, we interview Habib Khall, the founder of Yamil Crafts, an Afghan Hand Made rugs company based in Turkey. Habib shares his background, studies, upbringing, and current life, including his hobbies and passions. He talks about why he founded Yamil Crafts and also shares his father's rugs business which began almost 60 years ago. Habib explains the meaning behind the name and the products that the company offers, including the production process from raw materials to finished products. He discusses how Yamil Crafts differentiates itself from the competition and its future goals. Additionally, he talks about the logistics of raw materials and finished products, customizability, B2B operations, and selling on Etsy, including tips for new Etsy users and the good and bad of using the platform. If you're interested in learning about the authentic hand-made rugs industry and the story behind Yamil Crafts, this is the podcast for you!