Businesses, rightly or wrongly, are under extreme pressure to work at high speeds – and are implementing agile sprints and scrums and doing fast research wherever possible. Businesses also, quite rightly, want to get more involved in insight – co-creating with respondents, having ongoing dialogues with people, making products with people not for people. DIY research is growing but there is also growing unease as to the level of insights and empathy that this is producing.

In this episode, Emma speaks to Rollo McIntyre, Global Head of Innovation for Ipsos UU to explore whether it is possible to marry agility with depth in order to go beyond a minimum viable insight.

To learn more, reach out to Rollo directly via Rollo.McIntyre@ipsos.com.

#agile #empathy