We're tackling a rather provocative statement today: "Is the China market dead?" With insights rooted in the recent exit of TooFaced from the Chinese market and juxtaposed against the staggering $156 billion spent during Singles' Day 2023, this episode dives deep into the complexities of China's economic environment post-COVID. Featuring discussions on major brands like Estee Lauder and KFC, and how they've adapted (or failed to adapt) to the shifting Chinese consumer landscape, the episode s...
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We're tackling a rather provocative statement today: "Is the China market dead?" With insights rooted in the recent exit of TooFaced from the Chinese market and juxtaposed against the staggering $156 billion spent during Singles' Day 2023, this episode dives deep into the complexities of China's economic environment post-COVID. Featuring discussions on major brands like Estee Lauder and KFC, and how they've adapted (or failed to adapt) to the shifting Chinese consumer landscape, the episode s...
Episode 11 - Misconceptions around Marketing in China
Insight China
36 minutes
2 years ago
Episode 11 - Misconceptions around Marketing in China
In this special interview edition, we unpack misconceptions about marketing in China, a market ripe with opportunity yet often misunderstood. Explore diverse consumer segments, the need for strategic localisation, and whether China really is still just all about WeChat. Join us as we navigate the complexities of marketing in the world's second-largest economy.Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese dig...
Insight China
We're tackling a rather provocative statement today: "Is the China market dead?" With insights rooted in the recent exit of TooFaced from the Chinese market and juxtaposed against the staggering $156 billion spent during Singles' Day 2023, this episode dives deep into the complexities of China's economic environment post-COVID. Featuring discussions on major brands like Estee Lauder and KFC, and how they've adapted (or failed to adapt) to the shifting Chinese consumer landscape, the episode s...
