The influx of numerous digital creators and influencers in the last 5 years is alarming! Zero content, zero innovation, zero ideas but mass following? Morbid humor, fashion, brands, travel, etc - a lifestyle that only 2% people in Pakistan enjoy whereas the remaining 98% is suffering in silence. Are we influencing them negatively? Why are our content consumers battling with depression- anxiety-failures-complexes. Where's the social responsibility? Who's going to hold them responsible?