Long before dispensaries and discount codes, 420 was a number whispered between friends — a secret code passed from teenagers in 1970s California that grew into one of the most enduring symbols in cannabis culture.

In this episode of Insiders Uncovered: Beyond the Headlines, powered by THC Group, we trace the true origin of 4/20, debunk the myths, and explore how it became both a cultural ritual and a form of protest. We also examine its evolution into a marketing machine — and what that says about cannabis in America today.

This episode blends cultural commentary with regulatory insight to reflect on what 4/20 really means — and why it still matters.

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This podcast may include content written or produced with the support of AI tools under human direction and editorial oversight.