Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
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Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
Rishad Tobaccowala: Rethinking Work, Leadership & Humans in Business
Insider Interviews with E.B. Moss
24 minutes 1 second
6 months ago
Rishad Tobaccowala: Rethinking Work, Leadership & Humans in Business
What happens when leadership loses its way — and work loses its soul, let alone staff? Rishad Tobaccowala, futurist, author, and former Chief Strategy & Growth Officer (now Senior Advisor) of #Publicis joins host E.B. Moss on "Insider Interviews: with Media & Marketing Experts" to offer a refreshingly human take on the future of work. The author of “Restoring the Soul of Business,” and his latest, "Rethinking Work," explains what it really takes to stay relevant in marketing -- and business in general. As he says, “Change Sucks. But irrelevance is worse!”
After comparing their morning coffee rituals, the conversation goes full steam ahead into how companies need to evolve old leadership styles —from “bossing” to inspiring. Rishad shares why corporate models are in urgent need of a reset, and how flexibility, curiosity, and a human-centered approach must replace outdated hierarchies. Think “fractional workers” and project-based teams meets #AI.
Rishad urges organizations to stop clinging to legacy systems and start designing for the future. But, as this is primarily a show about media, marketing and advertising, and he is, after all, in the Advertising Hall of Fame, he also explores how storytelling goes hand in hand with tech and remains a marketing essential — not despite the data age, but because of it.
Purpose runs through it all, with Rishad spotlighting generosity not just as a personal value, but as a business advantage. He shares how this belief drives the Tobaccowala Foundation’s work improving access to education and healthcare in India — and why doing good can, and should, be good business. This episode is a frank but, yes, inspiring look at how to rethink work, reimagine leadership, and build companies that serve people — not just profit.
To learn more about Rishad and get the book, visit: https://rethinking-work.io/whats-inside-2
Connect with E.B. Moss and Insider Interviews: With Media & Marketing Experts
LinkedIn: https://www.linkedin.com/in/mossappeal
Instagram: https://www.instagram.com/insiderinterviews
Thanks to John Clayton for the theme song, and to Mullen Media for help producing!
Insider Interviews with E.B. Moss
Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
