Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
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Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
Wendy Lund, Chief Client Officer at Health@WPP, is an award-winning healthcare marketing powerhouse, leading initiatives that not only focus on women's health but also highlight how businesses can thrive when women thrive. In Epi 36 of Insider Interviews with Media and Marketing Experts, Wendy shares with host E.B. Moss how fostering innovation in women's health -- in treatments or technology -- is a smart business investment opportunity, too.
When it comes to information, Wendy is a proponent of accurate and accessible health content. With abundant misinformation circulating, she acknowledged the dual role of social media as both a friend and foe.
Finally, Wendy articulated the imperative—that collective action and corporate responsibility are pivotal. She urged companies to think creatively and inclusively, and shared inspiring case studies, like WPPs with NextDoor, or innovations like Ford's design of a seatbelt for women post-mastectomy to illustrate how companies can contribute beyond their traditional roles.
Whether you're in healthcare, technology, advertising, or any other sector, there are opportunities to make a difference – creating a win-win for women and for companies.
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Insider Interviews with E.B. Moss
Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
