Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
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Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
Marathon Marketers: A Bonus Run Thru the TCS NYC Marathon Expo
Insider Interviews with E.B. Moss
15 minutes 29 seconds
1 year ago
Marathon Marketers: A Bonus Run Thru the TCS NYC Marathon Expo
Get the scoop on sponsoring the MARATHON in 15 minutes flat! Insider Interviews host, E.B. Moss, raced through the Javits Center as New York Road Runners were helping their partners prep to receive 100K + visitors to grab bibs, bags and prizes in advance of the TCS New York City Marathon! Hear quick takeaways from:
New Balance, United Airlines, Tata Consultancy Services, Mastercard and Citizens (with Artie Athas of NYRR leading it off and Bree Fowler weighing in on the value of a good sponsorship!) they discuss their motivations and the impact of their sponsorship. Highlights include New Balance's massive retail setup, TCS's Future Athlete Project showcasing innovative sports technology, Mastercard's data on the marathon's economic impact on small businesses, United Airlines promotion and travel tech and Citizen's goal to "edutain."
Each brand shares unique perspectives, from fostering community involvement to leveraging technology for enhanced health and well-being, as their goal for marathon sponsorships!
KEY MOMENTS:
00:18 Sneak Peek at the Javits Center thanks to NY Road Runners
00:52 Interview with TCS and New Balance
02:03 Exploring the Exhibitor Hall
04:30 TCS' Future Athlete Project with a "digital twin"
06:43 Mastercard's Impact on Small Businesses
08:14 United Airlines' Long-Term Sponsorship
10:12 Citizens Bank and Community Engagement
Insider Interviews with E.B. Moss
Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
