Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
All content for Insider Interviews with E.B. Moss is the property of E.B. Moss and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
Mack McKelvey with the Blueprint for Startup Success
Insider Interviews with E.B. Moss
7 months ago
Mack McKelvey with the Blueprint for Startup Success
Success in tech isn’t just about innovation—it’s about knowing how to market it. In this episode of Insider Interviews, Mack McKelvey, Founder & CEO of SalientMG, joins host E.B. Moss to share how she went from leading marketing at global tech giants to helping startups scale and thrive. She explains why embracing discomfort has fueled her career, how AI is reshaping marketing, and why The Startup Marketer, her new subscription community, is giving founders the tools they need to succeed.
Get more strategies every startup should know for building a strong foundation. Apropos Women's History Month, get inspired by this award-winning marketer's advocacy for marginalized voices and why diversity in tech – and companies everywhere -- drives strong outcomes. Learn about her work with Creative Spirit, which helps neurodivergent professionals find meaningful career opportunities.
From game changing marketing tips to the story behind her name changing, Mack brings a mix of wisdom, wit, and inspiration. If you’re interested in marketing, leadership, or what it really takes to grow a business, this episode is packed with insights you won’t want to miss.
Tune in for expert insights, personal stories, and a fresh perspective on leadership in the startup and tech world.
Insider Interviews with E.B. Moss
Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
