Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
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Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
Navigating the chaos of the advertising world can be daunting, but Jason Brown, Chief Revenue Officer of #SpectrumReach, is leading the charge to simplify the path to success for advertisers. In this episode of "Insider Interviews: With #media and #marketing Experts", Jason shares how his team fosters strong local market relationships, offers customizable buying options for their 20,000+ advertisers, and drives innovation through a new partnership with Amazon Ads.
Host E.B. Moss has him explain Spectrum Reach’s mission to "harness the industry chaos" and provide "simplicity from a trusted source." Learn how they leverage hyperlocal, addressable TV and streaming services especially for small businesses and generate "local at scale" for larger companies. Jason also highlights tools like the Spectrum Ad Academy, which educates advertisers on our complex ad world, and their 'Pay it Forward' program that further supports small and multicultural businesses.
But this episode isn’t just about business. Jason opens up about his personal journey, sharing leadership lessons he’s learned from heading sales at GSTV to Screenvision, from starting on the network side to now managing 181 sales offices nationwide! Plus you'll be surprised about his father’s unconventional career path and personal experiences inspired a passion for giving back and building relationships to drive success.
Whether you’re an advertiser, ad sales professional, or media executive, Episode 32 offers actionable takeaways and inspiring stories that you won’t want to miss... right down to a chat about favorite "must see TV" these days!
Key Highlights:
00:46 The Professional Journey of Jason Brown – from Out of Home to In Home Screens
02:01 The Spectrum Reach Structure and Mission
03:42 Winning Advertising Strategies and Local at Scale
05:06 Innovations and the Amazon Ads Partnership
08:20 Measurement and Data Accuracy
14:05 Supporting Small Businesses
24:40 Corporate Social Responsibility
26:24 Growing as a Leader and a Father’s Influence
30:42 Favorite Shows (and a Xumo Rationale!)
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Insider Interviews with E.B. Moss
Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.
