Bonus: Memorable Experiential Marketing Experiences

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Insider Interviews with E.B. Moss

E.B. Moss

107 episodes

3 weeks ago

Insights and information on the business of media, marketing, advertising and entertainment through personal conversations between senior executives and marketing executive host, E.B. Moss. From the competition in creating television, best practices in audience targeting and research, and trends in voice and audio, to outdoor, retail and everything in between: Insider interviews draw out the leaders and the lessons.

All content for Insider Interviews with E.B. Moss is the property of E.B. Moss and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Bonus: Memorable Experiential Marketing Experiences

Insider Interviews with E.B. Moss

10 minutes 47 seconds

5 months ago

Bonus: Memorable Experiential Marketing Experiences

In 10 quick but memorable minutes I'm sharing my observations and experiences with marketing strategies I had close encounters with over the recent Memorial Day weekend. From an innovative Fresh Direct pop-up, to a Rosé Soirée in the Hamptons with missed promotional opportunities, these are my thoughts on some effective ...and ineffective ... marketing tactics. And I borrow from one of the 22 Immutable Laws of Marketing, by brilliant marketing strategist, Jack Trout.

* First, learn how my friend Joanne (who happens to be Jack Trout's daughter) and I popped into a pop-up for Fresh Direct. We were in pursuit of coffee but got a surprise stimulating conversation with the interim CMO, instead: Jackson Jeyanayagam.
* He explained their strategy was to build awareness for their new delivery service and display the quality of their products "IRL."

Fresh Direct PopUp store

Learn which of the 22 immutable laws Jackson was aiming to apply; and the overlap with he, that law and AB InBev!

* Then, we had a blast sampling 20 kinds of rose', but can we remember which one we preferred -- to buy again? Blame the drinking, sure, but I think it was more the missed marketing opportunities at the Soiree.

(TWO really stood out, though, which you can read about in my new Substack Newsletter, "Moss Hysteria"!)

* Then, I popped over the next day -- back in NYC -- to check out Cognitiv AI's pop-up at Grand Central, promoting mental health and positive news. It was a blooming success. Learn why.

Overall, great experiences that showed how valuable experiential marketing can be!
Key Moments:
00:32 Fresh Direct Pop-Up
03:17 The Importance of Branding and Communication
04:27 Applying Lessons from Ries & Trout's "The 22 Immutable Laws of Marketing"
05:54 Event Marketing: The Rosé Soirée
09:31 Memorable Marketing: Cognitive AI Pop-Up
10:17 Get More in my NEW Newsletter, "Moss Hysteria" on Substack
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