Featured Guest:
EDY
Marketing Manager at a leading cryptocurrency exchange
Host:
Mickey
Marketing lead of Mighty DAO
"In Web3, users are not just customers; they're our greatest asset and value."- EDY
🔑 Key Points:
• Web3 Marketing Manager Role:
- Adapts to decentralized, community-driven model
- Dedicated to reducing Web3 entry barriers
- Builds community trust and engagement
• Daily Routine:
- Reviews cryptocurrency market trends
- Monitors blockchain media and news
- Manages community feedback
- Analyzes campaign performance
- Coordinates KOL partnerships
• Core OKRs:
- Community growth and engagement
- Brand exposure
- New user acquisition
- User retention rates
- Community sentiment
• Career Development:
- Deepening blockchain knowledge
- Expanding marketing capabilities
- Bridging Web2 and Web3 users
🌟 Career Transition Tips:
- Utilize existing marketing skills
- Leverage online resources and AI tools to learn Web3 knowledge
- Follow industry news via aggregators like Followin
- Develop remote work discipline
分享者：
EDY
擁有豐富的行銷經驗，目前在知名交易所擔任行銷經理
主持人：
Mickey
Mighty DAO Marketing Lead
💡 「在Web3中，用戶不只是顧客，更是我們最重要的資產與價值。」- EDY
🔑 重點摘要：
• Web3行銷經理角色：
- 適應去中心化、社群驅動模式
- 致力降低Web3進入門檻
- 建立社群信任與互動
• 日常工作：
- 檢視加密貨幣市場趨勢
- 關注區塊鏈媒體新聞
- 管理社群回饋
- 分析活動成效
- 協調KOL合作
• 核心OKRs：
- 社群成長與互動
- 品牌曝光
- 新用戶獲取
- 用戶留存率
- 社群情緒
• 職涯發展：
- 深化區塊鏈知識
- 擴展行銷能力
- 串接Web2和Web3用戶
🌟 轉職建議：
- 運用既有行銷技能
- 善用線上資源及AI工具學習Web3知識
- 透過新聞聚合平台如Followin追蹤產業新聞
- 培養遠端工作紀律
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