Immersive Appeal: How To Attract the Widest Audience

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Inside VR

The VR Collective

18 episodes

4 days ago

The VR Collective Show brings you expert insights on the business of VR entertainment. Whether you're an operator, developer, or investor, we dive into the latest trends, strategies, and innovations shaping VR arcades, attractions, and location-based experiences. Expect interviews, case studies, and industry deep dives—dropping as needed, whenever there’s something important to discuss. Episodes drop as needed—whenever there’s something important to discuss. Stay tuned for interviews, deep dives, and practical insights

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Immersive Appeal: How To Attract the Widest Audience - Recording from 2024 VR Summit

Inside VR

49 minutes 50 seconds

4 months ago

Immersive Appeal: How To Attract the Widest Audience - Recording from 2024 VR Summit

In a world where couch entertainment reigns supreme, how do you get people off their screens and into your space?

This episode—recorded live at the 2024 VR Summit—dives into how location-based entertainment venues can broaden their reach and increase return visits by offering meaningful, social, and accessible experiences. Eldad Givon (Valo Motion), Rico Torres (Arts Entertainment Hub), and Nick DiMetteo (Pinnacle Entertainment Group) explore what really makes an attraction magnetic—and how to avoid costly assumptions about ROI, audiences, and technology.

🎯 Topics:

AR, VR, and mixed reality: decoding the differences and appeal
Social design and the power of “crowd-drawing” experiences
Birthday party layers and marketing to both moms and teens
Staffing, storytelling, and the hidden costs of bad ops
The evolving role of TikTok, tournaments, and digital word-of-mouth