Envisioning Narrative-Driven VR in Entertainment Venues

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Inside VR

The VR Collective

18 episodes

3 days ago

The VR Collective Show brings you expert insights on the business of VR entertainment. Whether you're an operator, developer, or investor, we dive into the latest trends, strategies, and innovations shaping VR arcades, attractions, and location-based experiences. Expect interviews, case studies, and industry deep dives—dropping as needed, whenever there’s something important to discuss. Episodes drop as needed—whenever there’s something important to discuss. Stay tuned for interviews, deep dives, and practical insights

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Envisioning Narrative-Driven VR in Entertainment Venues - Recording from 2024 VR Summit

Inside VR

59 minutes 47 seconds

4 months ago

Envisioning Narrative-Driven VR in Entertainment Venues - Recording from 2024 VR Summit

Show Notes

Is there a future for story-driven VR in a world obsessed with zombie shooters and coasters?

In this provocative session from the 2024 VR Summit, industry leaders unpack what happens when you focus less on interactivity and more on storytelling. They explore how emotional resonance, cultural partnerships, and education can unlock new audiences and business models for immersive venues.

Featuring:
Rod Findley – President & CEO, Immotion
Joel Newton – Co-Founder, CityLights
Nick Boyer – Co-Founder, CityLights
Kevin Williams – Director, KWP Ltd

Topics include:

The power of IP and narrative in location-based VR
Why seated VR is outperforming expectations
New business models (rev share, no-CapEx, education bundles)
Field trips, partnerships, and leveraging off-peak hours
Why interaction isn’t always better—and when storytelling wins