In this episode of Inside the Music, StereoRuss visits the eclectic Tape Studio in downtown Hamilton for a deep dive conversation with Adam Bentley: musician, producer, and founder of music marketing company Auteur Research. Adam opens up about his early days in the Hamilton indie scene, how a fictional label and a MySpace hustle turned into a 15+ year career helping artists reach new audiences, and why the title “Dreamcrusher” isn’t as harsh as it sounds. The two discuss the evolution of music marketing, from blog hype to today’s playlist economy and short form video strategies. Adam also talks about his experimental electronic project Allegories, the creative process behind their new song “Dreamcrusher,” and how ukuleles are a useful instrument to write music with. This episode is packed with insight for emerging artists, longtime gearheads, and anyone interested in what it takes to stay creative and survive in a shifting music industry landscape. Follow Adam Bentley and Auteur Research: https://instagram.com/auteurresearch https://www.auteurresearch.com adam@auteurresearch.com   Listen to Allegories: https://www.youtube.com/watch?v=490GK1T1gzY&ab_channel=AlA.Gore-Reese https://www.instagram.com/allegoriestype/   Follow Inside the Music: https://instagram.com/stereoruss https://TikTok.com/@stereoruss https://youtube.com/@stereoruss   Become an Inside the Music Insider: https://stereoruss.com