Artists are told to “share their story”—but most tell the wrong one. In this episode, I explore why traditional backstories fail to create emotional connection, the neuroscience behind listener bonding and how to craft a narrative that speaks directly to your audience’s hidden struggles. The key isn’t sharing your unique journey, it’s helping the listener recognise their own.

🎧 For questions or comments, reach out to me at jayson@listenpath.com—I’d love to hear from you.

📝 The full transcript of this episode is available at listenpath.com.