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Inside the Funnel
DAC
18 episodes
2 weeks ago
Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers. https://www.dacgroup.com (www.dacgroup.com)
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Marketing
Business,
News,
Business News,
Management
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All content for Inside the Funnel is the property of DAC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers. https://www.dacgroup.com (www.dacgroup.com)
Show more...
Marketing
Business,
News,
Business News,
Management
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That’s the way the cookie crumbles
Inside the Funnel
32 minutes 41 seconds
5 years ago
That’s the way the cookie crumbles

Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover: 

  • Cookies 101: A timely refresher 
  • Why are third-party cookies going away? 
  • Google's search for a "suitable alternative" 
  • Consumer cookies: Consent, clarity, and control 
  • The "that guy" anecdote 
  • Personalization pipe dreams 
  • Chicken and egg, or horse and cart? 

LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

Inside the Funnel
Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers. https://www.dacgroup.com (www.dacgroup.com)