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Inside the Funnel
DAC
18 episodes
2 weeks ago
Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers. https://www.dacgroup.com (www.dacgroup.com)
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Marketing
Business,
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All content for Inside the Funnel is the property of DAC and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers. https://www.dacgroup.com (www.dacgroup.com)
Show more...
Marketing
Business,
News,
Business News,
Management
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Should we rage against the AI machine?
Inside the Funnel
46 minutes 7 seconds
4 years ago
Should we rage against the AI machine?

Sooner or later, artificial intelligence is going to completely reinvent the world of marketing… again. But should we welcome our robot overloads or resist their ascent? What do marketing decision-makers need to know about AI as 2021 approaches? And why is Jenna convinced that machine learning will prove to be the bringer of end times? Drop in on our intrepid trio to find out!

  • Ex Machina or The Wild Bunch?
  • Narrow intelligence vs. general intelligence vs. super intelligence
  • Using AI to do the "thinky bits"
  • More than ever before, Google is an AI company
  • When early adoption backfires
  • The classic AI ethical paradox
  • Brogrammers and their inherent bias
  • Marketing careers in the AI era

LINKS: DAC: "Google announces passage indexing" | Wait But Why: "The AI Revolution: The Road to Superintelligence" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org

Inside the Funnel
Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers. https://www.dacgroup.com (www.dacgroup.com)