Gettin' Shingy wit it

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Inside the Funnel

DAC

18 episodes

2 weeks ago

Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers. https://www.dacgroup.com (www.dacgroup.com)

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Gettin' Shingy wit it

Inside the Funnel

48 minutes 23 seconds

4 years ago

Gettin' Shingy wit it

The iconoclastic David Shing (Shingy) is one of digital's most entertaining, fascinating, and polarizing figures—and he remains one of the sharpest minds in the business. Join Dan, Nasser, and Jenna as they chase down AOL's former "Digital Prophet" and see the world through his eyes, casting their gaze at:

The antagonistic origins of the Prophet
The best (and worst) pandemic advertising
Are CMOs unprepared for the cookieless future?
Three barriers to data-driven insights
QR codes: A comeback story

LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org