CX, customer reviews, and 50 cases of beer: A chat with Jay Baer

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Inside the Funnel

DAC

18 episodes

2 weeks ago

Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers. https://www.dacgroup.com (www.dacgroup.com)

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CX, customer reviews, and 50 cases of beer: A chat with Jay Baer

Inside the Funnel

41 minutes 59 seconds

4 years ago

CX, customer reviews, and 50 cases of beer: A chat with Jay Baer

Keynote speaker, best-selling author, advisor to 36 of the Fortune 500, seventh generation entrepreneur, certified barbecue judge, divorce statistician, reformed domain squatter... Jay Baer has seen and done it all, and now he's Inside the Funnel's first ever guest! Join Jenna, Dan, and Nasser as they gleefully pick Jay's brain to reveal priceless insights into customer experience (CX), including:

Kansas barbecue vs. Texas barbecue
Why do 70% of CX initiatives fail?
How online reviews have become the dominant force of our age
Quick, clear, and kind: The three levers of CX
600 haircuts, 600 questions
Delta Airlines and the coveted customer experience

LINKS: www.dacgroup.com | www.jaybaer.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org