AI Sunrise Series: Mount the Hype Cycle

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Inside the Funnel

DAC

18 episodes

2 weeks ago

Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers. https://www.dacgroup.com (www.dacgroup.com)

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AI Sunrise Series: Mount the Hype Cycle

Inside the Funnel

44 minutes 39 seconds

2 years ago

AI Sunrise Series: Mount the Hype Cycle

In the first part of DAC's AI Sunrise Series, the gang returns to discuss the topic on everyone's lips. Join Jenna, Dan, and Nasser as they explain what the dawn of AI means for digital marketers, businesses of all shapes and sizes, and the world in general. Along the way, they generate lifelike content about:

The solipsistic world of AI-powered monocles
Surprise! AI tools are already ubiquitous
Adding value as actual human beings
An imminent sea change in user behavior
What does "efficiency" really mean, anyway?

LINKS: DAC: "What the AI paradox means for marketers" | DAC: "ChatGPT: Threats, opportunities… and a new challenger to Google?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org