2022: What to expect when you don't know what to expect

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Inside the Funnel

DAC

18 episodes

2 weeks ago

Inside the Funnel takes listeners into the world of marketing leadership, where decision makers make big decisions, data informs everything, and ROI is just one of many metrics that matter. Join DAC's Jenna Watson, Dan Temby, and Nasser Sahlool—marketing trailblazers and incorrigible rascals—as they explore personalization at scale, customer analytics, and other real-world marketing matters that determine the success of strategies, tactics, brands, agencies, and even entire careers. https://www.dacgroup.com (www.dacgroup.com)

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2022: What to expect when you don't know what to expect

Inside the Funnel

41 minutes 53 seconds

3 years ago

2022: What to expect when you don't know what to expect

Fourth-quarter deadlines, postponed plans, and crippling anxiety about the year ahead—there's no mistaking The Most Wonderful Time of the Year™! Join Santa Sahlool, Dancer Temby, and Jingle Bells Watson as they recap an eventful year and look ahead to 2022, squeezing down chimneys including:

The ever-changing definition of digital performance
How to dovetail with Google's long-term vision
Persuasion and precision: The future of digital media
In-housing and the scramble for talent
The Brand and the Influence: Tokyo Draft

LINKS: Forrester: "Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org