Sports nutrition, active nutrition and lifestyle nutrition is our world. It is changing, adapting, and evolving at a pace not many of us had anticipated. And we want to know more. I have learnt over the years that some of the best insight is derived through conversation. And if you want to truly understand the dynamics of the market you need to look beneath the surface. You need to ask those from within. So that is what we are doing. We talk to people from within the industry. Those that have opinion, those that are at the coalface, and those that have been there and done it.
All content for Inside the Four Walls is the property of Nick Morgan and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Sports nutrition, active nutrition and lifestyle nutrition is our world. It is changing, adapting, and evolving at a pace not many of us had anticipated. And we want to know more. I have learnt over the years that some of the best insight is derived through conversation. And if you want to truly understand the dynamics of the market you need to look beneath the surface. You need to ask those from within. So that is what we are doing. We talk to people from within the industry. Those that have opinion, those that are at the coalface, and those that have been there and done it.
#9 Bob Kral & Andy Horrow - Pioneering protein water - The Protein2O story
Inside the Four Walls
1 hour 5 minutes 30 seconds
4 years ago
#9 Bob Kral & Andy Horrow - Pioneering protein water - The Protein2O story
“Protein has gone mainstream” is one of the most synonymous phrases used to describe the sports, active and lifestyle nutrition market today. Particularly in convenient formats. The emergence of protein water is a direct result of this trend and provides the functionality of protein with the perfect base to offer the consumer refreshment. But how mainstream is this proposition? Do consumers and retailers understand it? What is the best way to communicate the benefits? Bob Kral – founder, and Andy Horrow – President, of Protein 2O, provide us with their view on the growth and opportunity for protein water, and what it has taken to build the world’s biggest protein water brand.
Inside the Four Walls
Sports nutrition, active nutrition and lifestyle nutrition is our world. It is changing, adapting, and evolving at a pace not many of us had anticipated. And we want to know more. I have learnt over the years that some of the best insight is derived through conversation. And if you want to truly understand the dynamics of the market you need to look beneath the surface. You need to ask those from within. So that is what we are doing. We talk to people from within the industry. Those that have opinion, those that are at the coalface, and those that have been there and done it.
