#19 René van der Zel - XXL Nutrition

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Inside the Four Walls

Nick Morgan

28 episodes

1 day ago

Sports nutrition, active nutrition and lifestyle nutrition is our world. It is changing, adapting, and evolving at a pace not many of us had anticipated. And we want to know more. I have learnt over the years that some of the best insight is derived through conversation. And if you want to truly understand the dynamics of the market you need to look beneath the surface. You need to ask those from within. So that is what we are doing. We talk to people from within the industry. Those that have opinion, those that are at the coalface, and those that have been there and done it.

Nutrition

Health & Fitness

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Nutrition

Health & Fitness

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#19 René van der Zel - XXL Nutrition

Inside the Four Walls

1 hour 2 minutes 11 seconds

4 years ago

#19 René van der Zel - XXL Nutrition

We are always interested in what is new; who are the latest brands, and how are they disrupting the industry. It is too easy to ignore or write off the original pioneer brands as 'old' or unable to evolve. But should we?

René van der Zel is the founder and CEO of XXL Nutrition a Dutch based DTC sports nutrition brand that is 17 years old. Originally built on the bodybuilding consumer, XXL Nutrition have evolved - however, they remain a specialist brand and focused on the gym environment. René reminds me that brands can still flourish in sports nutrition and that perhaps some of the reasons that made XXL Nutrition (and others) successful in the first place and have never been more important today.